The Global Digital IT team is proud to announce the launch of the SEO Portal! It’s very exciting to be able to share SEO news and trends, key industry learnings, success stories and challenges, and SEO data sets with Elanco business partners around the globe.
SEO Tools
In addition to being able to share news and quarterly SEO progress, this portal will be a convenient location to access the Meta Data Tool, the Image Alt Tag Tool, and any future SEO tools developed for business partners.
Learning
The Learning section of the portal will offer business partners an opportunity to expand their SEO knowledge. Topical articles will be posted monthly covering QA, how to write effective and compliant meta data for websites, why are page speed optimizations important, and what in the world is Structured Data Markup.
Keyword Repository
Another great featured section of the SEO portal is the Keywords Repository, where over 50+ brand, affiliate, and disease state keyword lists will be made available to all! Updated quarterly, the keyword repository will be an ever-expanding resource and offer critical insights to inform content development strategies with a data-driven mindset.
Glossary
Ever feel overwhelmed with the amount of acronyms thrown around Elanco? Unfortunately, the SEO industry is no different when it comes to naming things, but the SEO Glossary is here to help! Check it out and stay up to date with the latest digital marketing and search lingo.
Documentation
Lastly, for the curious types, the Documentation section will offer download links to the Elanco Web Development Standards, the QA Audit Checklist, the SEO Checklist for GoLive, and other standards documented for our web development partners.
As always, feedback is much appreciated. If you have any ideas about Learning topics, case studies, or new keyword lists you’d like access to, please contact Phillip Loya.